The iPhone 17 launch countdown is on, and Apple is expected to unveil as many as 8 new products during its ‘Awe Dropping’ event on Sept. 9th. The new iPhones will clearly take center stage, but there’s a lot more in store based on all of the reports and rumors.

The super thin iPhone 17 Air will likely garner the most attention as Apple looks to release the thinnest iPhone ever at just 5.5mm thick. But we also anticipate major upgrades for the iPhone 17 Pro and iPhone 17 Pro Max, including a revamped camera system that packs a 48MP telephoto lens and an ultra-wide camera bump.

Apple is also expected to unveil a new Apple Watch Series 11 and Apple Watch Ultra 3 with major health upgrades, which could include blood pressure monitoring,. We're also anticipating the new AirPods Pro 3, a new Apple TV 4K model, and perhaps the long-awaited Apple HomePod with display.

We’re breaking down all of the last-minute iPhone 17 event rumors live, so keep it locked to Tom’s Guide for all the latest developments.